Telephone Tracking enables you to monitor calls out of your site and know precisely what advertising activity brought them there; whether it was from another site, Google or your paid search effort.
So no longer will you need to figure how your caller has found you.
Why you need Call Tracking
Call tracking is an essential tool for any company that spends money on advertising across multiple stations. Customers with AdWords have an inborn need to monitor the calls that relate to their key words, to be able to understand which keywords deliver call conversions. AdWords Call Tracking With no visibility of telephone conversions, it’s simply not feasible to figure out if your investment in the key words on your portfolio is delivering value or not. Is just tracking AdWords telephone conversions enough?
Most customers are looking to monitor not only PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system like Call Conversions Tracking comes in, as it lets you realize your ROI for every one of these vital channels not only Google PPC. This is essential actionable data letting you optimise the effectiveness of each of your marketing channels, key to the success of any business.